NIKE’S WE RUN RACE SERIES RETURNS TO MANILA
We Run MNL 10K inspires and
connects runners globally with Nike+
official press release:
PHILIPPINES, OCTOBER 2012 – Nike’s We Run race returns to Manila for a second year,
to inspire, motivate and connect runners around the world. On December 2, 2012,
Filipino runners will be part of the global We Run race movement, which will
see a total of 395,500 runners from 34 cities participating—establishing a new
global community of runners through Nike’s most connected race series using the
innovative Nike+ technology. The We Run race series kicked off on September 1
in Prague, Czech
Republic, and will conclude on December 15 in Rio de
Janiero, Brazil.
Nike’s We Run Manila 10K race will
energize the streets of Pasay
City with the 13,000 high-octane
runners expected to make tracks all over the SM Mall of Asia’s grounds. Set
against the remarkable view of Manila Bay, the initial stretch of the race will let runners
pass through the commercialized area of the Mall of Asia with the SMX Convention
Center and the latest icon of the area, the
eye-shaped SM Bay City Arena. Runners are set to leave urban commercial scenery
and head towards the fields along Diosdado
Macapagal Boulevard. Closing in on the halfway
point of the race, runners will then pass the upcoming Belle Casino, a gold complex
glistening in the morning sun. As they take a turn on Pacific Avenue and race past the same
landmarks, runners will come upon the iconic ferris-wheel along Seaside Boulevard
that marks the final kilometer to the finish line. The panoramic run would not
be complete without an engaging en route entertainment featuring some of Manila’s top musical
acts.
Meeting the runners at the finish line
is the Race Village that will offer an array of
services. Runners can expect to be pampered with massage booths and get
recharged at any of the refreshment stalls while being entertained by the
energetic musical line-up.
“Nike’s We Run race is the celebration
of running across the world, the culmination of every runner’s dedication and
commitment to train harder, defy expectations and push their bodies’ limits. Nike
aims to revolutionize the running experience, by allowing runners to inspire,
motivate and connect with other runners globally through the Nike+ Technology”,
shared Sanjay Gangopadhyay, Marketing Director of Nike South East Asia. “With
the second edition of the We Run race in Manila,
Nike envisions Filipinos, the youth in particular, to further move the local
running scene forward by leading the active lifestyle movement.”
This year, Nike is taking inspiration
to a new level as runners will be able to follow two of Philippines
most popular lifestyle bloggers, Robbie
Becroft of robbieoffduty.com and
Lissa Kahayon of lissakahayon.com who will be embarking
on their first We Run race. Follow their We Run journey as they take on the
challenge of preparing for Nike’s We Run MNL 10K race, blogging at each step of
the journey, and witness how Nike elevates their everyday running experience
with the various product offerings including the Nike+ ecosystem.
To get race-ready, Nike will organize
four training sessions focusing on proper running techniques and tips. Runners
will also be able to test out the Nike+ Running app (available on iOS and
Android), and try out the season’s latest running products. These clinics will
be led by podiatrists and Nike Training Club instructors to further educate
individuals on how they can reach their potential as runners.
The registration for Nike’s We Run
race will commence on Monday, October 8 2012 online through www.facebook.com/NikeRunningPH
and also on-ground at selected retail stores. Registration details are as
follows:
CATEGORY / PRICE
|
Philippines
|
UNDER 25 Y.O. (24 years old and below as of race day)
|
Php 800
|
25 Y.O. & ABOVE (25 years old and above as of race day)
|
Php 1,200
|
BUDDY 1+1 UNDER 25 (24 years old and below as of race day)
|
Php 1,400
|
Categories:
1.
Women's Under 25 -
For women aged 24 years and below on the race day
2.
Men's Under 25 -
For men aged 24 years and below on the race day
3.
Women's Open -
Open to women of all ages
4.
Men's Open - Open
to men of all ages
On-ground
registrations will also be held at the following Nike stores:
·
Swoosh Park Fort
·
Swoosh Park Trinoma
·
Swoosh Park MOA
·
Swoosh Stadium ATC
·
Swoosh Park Ermita
·
Swoosh Park Galleria
·
Swoosh Forum Robinsons Magnolia
·
Swoosh Park Glorietta 4
·
Riovana Katipunan
·
Swoosh Stadium Rockwell
For
more information, visit
or follow
us on twitter via @NikePH.
