Monday, August 12, 2013

News: New Anlene Total Milk

As a runner, I enjoy drinking milk not only because of its health benefits (calcium for our bones, good for our body) but because I grew up drinking milk and its something I enjoy having for breakfast or even for snack.  I also take Glucosamine pills daily as running can sometimes be painful to my knees (due to excess pavement pounding?) but it helps and I continue my running.

Now, here's a product that combines both elements into it, which is ideal for any runner.

More details below:

Official Press Release:



Anlene, the Expert in Bone Nutrition, is the leading bone health milk brand in the Philippines.  Its products are enriched with a scientifically formulated complex of essential bone strengthening nutrients and provide twice as much calcium as regular milk.  A research published in 2009 showed that Anlene is clinically proven to reduce bone breakdown within 4 weeks. 

Through the efforts of Fonterra, maker of Anlene, bone health awareness continues to be significantly relevant and the role of high-calcium milk in Osteoporosis prevention is clearly established.

However, many Filipinos may not realize that joints too, experience daily wear and tear. Joints provide the lubrication between two moving bones. However, the joint cartilage which protects the ends of our bones can wear out. Glucosamine, an essential building block of joint cartilage, is naturally found in the body.  It is produced by the body but the ability to do so is reduced with age. With this, even everyday pressure from usual activities like walking, climbing up and down the stairs, may cause degeneration of joints or Osteoarthritis. 

From the Expert in Bone Nutrition comes a new formula containing twice the Calcium vs. regular milk and added Glucosamine to help protect not only your bones but your joints, as well! Anlene Total’s unique combination including Nano-calcium & Glucosamine helps maintain strong bones AND helps fortify cartilage in joints, protecting them against damage caused by everyday physical activities.                    
New Anlene Total was recently launched in an interactive event held at Beyond Yoga Studio at the 3rd Floor of the IL Terrazo Building in Tomas Morato Avenue corner Scout Madrinian Street, Quezon City.  Through a demonstration of customized exercises by US-certified Performance
Enhancement Specialist, Master Trainer Mark Wood, guests experienced how daily physical activities present damage to bones and joints.  The program was also highlighted by an impressive Anti-Gravity Yoga routine from the Beyond Yoga instructors.   

New Anlene Total helps provide the necessary protection to support bone and joint health and allows us to continue living life to the fullest.  Keep on moving with Anlene Total now!


Fonterra is a global cooperative with its roots firmly planted in New Zealand’s rich land, working to unlock every drop of goodness from the 22 billion liters of milk it collects each year and sharing it with the world. Our vision: to be the natural source of dairy nutrition for everybody, everywhere, everyday.

With generations of expertise behind us, we’ve grown to be at the forefront of dairy innovation providing more value to consumers and we will be for the generations to come. Our aim is to add real value for everyone throughout their lives through our various offerings.

Today, Fonterra Brands Philippines is one of the leading fast-moving consumer goods companies in the country and proud of its role in bringing the best quality dairy products to the Filipino consumer. Our total operations are 157-employee strong, with a head office in Quezon City and a central warehouse in Parañaque. Over 80 products are available locally, 25 of which are locally manufactured.


Fonterra carries three major brands under its portfolio, Anlene, Anchor and Anmum. We also offer premium cheese brands, Perfect Italiano and Mainland.

Anlene, The Expert in Bone Nutrition, is the leading adult milk brand across Asia.  It offers a range of high calcium milk specially formulated to support optimal bone health. Anlene is backed by science and is the only brand clinically proven to prevent bone breakdown within 4 weeks.*

Fonterra has worked with the International Osteoporosis Foundation (IOF) since 2007 and has been IOF’s Regional Nutrition Partner in Asia-Pacific since 2010. The partnership is based on a shared vision to increase bone health awareness and education in the Asia Pacific and Middle East regions.

Anchor is an iconic New Zealand brand, known for quality milk and dairy innovation; and Anmum is the no. 1 maternal milk in the Philippines.

Our Foodservice business, supplying to hotels, restaurants, caterers, industrial and quick serve accounts, has been continuously growing as Fonterra becomes the product of choice because of its value and quality.

*Based on Anlene Gold Plain

Contact Us

FONTERRA Philippines is located at the 19th floor, Cyber One Tower, Eastwood City, Quezon City
Telephone number: 


 Disclaimer:  Received samples for this product for personal use.

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